Monthly Archives: March 2014

In App Advertising: A Boon or Bust for Marketers?

Mobile is often a “brand’s first point of contact with the consumer.”  As such, mobile has tremendous power and it doesn’t seem to be slowing anytime soon.  Modern mobile devices [including tablets and some e-readers] have video capability through mobile apps … Continue reading

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Beacon Technology and You

Beacon is a physical transmitter technology that works with Bluetooth Low Energy [BLE] to provide location-based services in an indoor setting.   Sounds a lot like Global Positioning or GPS right? Well, in a way it is but there are … Continue reading

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Emerging Media and the Emerging Power of the Consumer

The term emerging media is thrown around quite a bit in blogs, seminars and in classrooms, but what exactly is emerging media?  Is Facebook still considered emerging media even though it has been around for years? And how does emerging … Continue reading

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