Category Archives: Uncategorized

Emerging Media and the Environment

Can emerging media impact consumer behavioral change toward the environment?  I am not referring to reducing the number of trees used to make paper for books and magazines.  I am speaking about real change.  Emerging media has resulted in consumer’s … Continue reading

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In App Advertising: A Boon or Bust for Marketers?

Mobile is often a “brand’s first point of contact with the consumer.”  As such, mobile has tremendous power and it doesn’t seem to be slowing anytime soon.  Modern mobile devices [including tablets and some e-readers] have video capability through mobile apps … Continue reading

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Emerging Media and the Emerging Power of the Consumer

The term emerging media is thrown around quite a bit in blogs, seminars and in classrooms, but what exactly is emerging media?  Is Facebook still considered emerging media even though it has been around for years? And how does emerging … Continue reading

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